Campaign update

Alternative World Milk Day

It takes 1000 litres of water to produce just one litre of milk. Yet in the UK, milk is cheaper to buy than water.
May 31, 2018
Christina O'Sullivan

Today is World Milk Day – who knew right?

 

It takes 1000 litres of water to produce just one litre of milk. Yet in the UK, milk is cheaper to buy than water. And every year we pour 500 million pints of the stuff down the drain – often because overly cautious date labels mean that we think it’s gone bad when it’s still good to drink.

That doesn’t sound like cause for celebration to us.

Instead, here are four ideas to celebrate World Milk Day the Feedback way.

  • Step 1: Don’t buy milk. Already got some in your fridge that needs drinking? Don’t buy more, drink up what you have already!
  • Step 2: Perfect your ‘sniff test’ – no need to rely on the ‘use by’ date (which is probably too cautious if you keep your fridge at the recommended 6 degrees) when you have a good nose and know how to use it.
  • Step 3: Think about where you buy – can you support your local food economy by buying from a local milkman or independent farm, rather than getting your milk in the supermarket isles? Reuseable glass milk bottles = less plastic waste!
  • Step 4: Consider alternatives to dairy that treat more lightly on our planet. Here at Feedback HQ we’ve been experimenting with hemp milk – apparently it’s one of the least environmentally impactful alternatives to dairy out there.

Time to stop pouring the planet down the drain. Share these ideas for our alternative #WorldMilkDay now.

Food production is the single greatest impact humans have on the environment. We want everyone to have access to secure, nutritious food – and we believe we should be able to do so without trashing our planet in the process. One step towards that is to value the food we produce and waste less – or preferably none! – of it.

 

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